Gerardo Diaz

I’m a design leader with a deep focus on systems thinking, cross-functional collaboration, and building tools that help designers work smarter. Over the past decade, I’ve led the creation and evolution of design systems at Meta, DoorDash, Uber, and Groupon—scaling them across mobile and web platforms while driving adoption at every level of the organization. Whether it’s unifying multiple product lines under one system or launching AI-powered tools to accelerate workflows, I thrive at the intersection of design excellence and engineering precision.

What drives me most is empowering teams. I love building foundational tools and processes that remove friction, increase clarity, and raise the bar for everyone involved. I believe the best systems are the ones people want to use—not just because they’re efficient, but because they make teams feel supported, confident, and more connected in their work. My approach is always hands-on and collaborative, aligning with product, engineering, and leadership to turn complexity into clarity.

Outside of work, I recharge by spending time with my family—usually on the golf course, in the backyard garden, or at a basketball court. I’m also a hands-on builder at heart, and you’ll often find me sketching out my next woodworking project or fixing something around the house just for the joy of it. Designing systems at work and building things in my free time are, for me, two sides of the same coin: thoughtful, creative problem-solving with lasting impact.